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Customer Identification in the IT Services Market: Guide to Target the Right Audience

In the rapidly evolving arena of IT services, finding your ideal customer can feel like trying to hit a moving target. If you’ve ever questioned, “Who exactly is my audience?” you’re not alone. Welcome to ‘Customer Identification in IT Services Market: A Comprehensive Guide to Target the Right Audience’, your one-stop-shop for effective audience targeting… Continue reading Customer Identification in the IT Services Market: Guide to Target the Right Audience

Revolutionize Your Bottom Line: Effective Outbound Strategies for Sales Success

Propelling your business to the top is no easy feat – it calls for effective strategies, tenacity, and a sharp eye for sales trends. This is where outbound strategies play a pivotal role. Though frequently underappreciated, outbound strategies are the powerhouse capable of transforming a company’s bottom line and driving sales success. If your business… Continue reading Revolutionize Your Bottom Line: Effective Outbound Strategies for Sales Success

The Impact of High Email Bounce Rates on Your Marketing Campaigns

Is your bustling marketing campaign significantly suffering from the chilling effects of high email bounce rates? Understanding how these two spheres interact can be the defining factor between your success or failure in the swiftly evolving digital landscape. As today’s marketers, we’re continually juggling between different channels of communication, but we can’t ignore the influential… Continue reading The Impact of High Email Bounce Rates on Your Marketing Campaigns

2023: The Year of Innovative Sales Strategies – Unlocking Your Potential

In the ever-evolving digital world, businesses are constantly searching for innovative sales strategies that will unlock their potential for success. 2023 is shaping up to be the year of innovative sales strategies as companies look to capitalize on new technologies and methods to reach their target customers. From artificial intelligence and automation to interactive virtual… Continue reading 2023: The Year of Innovative Sales Strategies – Unlocking Your Potential

How to Get the Best Out of Cold Emailing: 10 Proven Tips for Success

Whether you are targeting a specific individual or an organization, a cold email can be an effective way to reach out and make them aware of your product or service. But what if you want to get the most out of this strategy? Cold emailing is not exactly rocket science; but there are a lot… Continue reading How to Get the Best Out of Cold Emailing: 10 Proven Tips for Success

4 Ways to Integrate Sales and Marketing to Drive More Revenue

Marketing and sales often operate in silos. Marketing focuses on driving demand, while sales focuses on meeting that demand. These two functions have different objectives, which is why they usually don’t work together. Instead, marketers and salespeople focus on their own goals. Unfortunately, this disconnect can lead to inefficiencies and missed opportunities. As a result,… Continue reading 4 Ways to Integrate Sales and Marketing to Drive More Revenue

The Ultimate Guide to Social Media for Businesses: How to Leverage It To Achieve Your Goals

Social media is now essential to the success of any business. In fact, it’s been proven that using social media effectively can increase brand awareness and drive sales to a company’s website by as much as 20% . However, creating an account on every single social media website out there and posting there frequently might… Continue reading The Ultimate Guide to Social Media for Businesses: How to Leverage It To Achieve Your Goals

How to get started: Building & Growing your email list

Creating a strong email list is a crucial part of any company’s marketing strategy. Email newsletters, marketing emails, and other types of electronic communications are all great ways to reach your customers directly, no matter where they are in the buying process. This is especially true when you’re working with a limited budget and can’t… Continue reading How to get started: Building & Growing your email list

Keeping customers happy is a priority for any business. These days, more and more brands are now tailoring their customer experience to help keep them coming back for more. In fact, according to a study by the American Marketing Association and the University of Southern California, customer loyalty has grown as one of the most important brand-performance metrics in recent years. But that’s not always the case. With many businesses focusing on getting new customers vs keeping old ones, it’s safe to say that is something we’re seeing less of. Failure to retain customers can have significant knock-on effects on your company’s performance. Let’s take a look at why retention is so important and four essential steps you can take today to help keep your customers coming back again and again…

Why is customer retention so important?

Retaining customers involves looking at their lifetime value. The more customers you keep, the less you’ll have to invest in acquiring new ones. This is especially important for businesses that rely on a steady flow of repeat customers, like utility companies or subscription-based businesses. When you’re able to retain more of your customers for longer, you’re reaping the benefits of higher customer retention rates. Having a high customer retention rate shows that you’re doing something right. It shows that your customers are happy with your products and services. It also increases your customer lifetime value, giving you the edge on your competitors.


Step 1: Know your customers better than anyone else

Knowing your customers better than anyone else is imperative when it comes to helping them feel appreciated and valued. It’s also important to have a good insight into their buying habits, preferences, and general interests. Having a detailed customer insight will help you to create better products and services that fit their lifestyle needs. Investing in an effective CRM software will allow you to keep track of your customers’ purchasing habits, preferences and behaviors. This, in turn, will allow you to properly understand your target market, making it easier to retain your existing customers.

Step 2: Don’t be afraid to ask your customers what they want

Asking for feedback can go a long way not only in improving your business but also in helping you retain customers. By actively asking your customers for their feedback, it shows that you’re open to their opinions and suggestions. It also allows you to know what they want from your business. This will help you to create better products and services that your customers want. When asking for feedback, it’s important to be genuine and sincere. This will ensure that your customers are more likely to respond to your request and offer their thoughts. Another thing to keep in mind is that you shouldn’t ask for feedback too often as it may appear desperate. Instead, aim to ask for feedback at least once every six months.

Step 3: Respond to negative experiences and complaints

The best way to retain customers is to make sure that they are happy with your products and services. If a customer has a negative experience with your brand, it’s important that you respond as quickly as possible. If a customer submits a negative review, don’t panic. Instead, respond to it and apologize for their experience. If a customer contacts you with a complaint, make sure to respond quickly so that they know their voice was heard. The best way to respond to negative experiences and complaints is to apologize, offer a solution, and learn from the situation so that it doesn’t happen again.

Step 4: Reward your best customers

Rewarding your best customers can go a long way. Doing so can help to show them how much you appreciate their loyalty. You can reward your best customers in many ways. You can give them exclusive discounts, early access to new products and services, or even gift cards. You can also use loyalty programs that allow customers to earn points for every purchase they make. These points can then be redeemed for free gifts or discounts. If you use a cloud CRM solution, it’s easy to setup and manage loyalty programs. Rewarding your best customers helps to drive more repeat purchases. Customers love getting rewarded for their loyalty, so it makes them feel appreciated. It also makes them more likely to come back to purchase more products.


Vital Steps to Retaining Your Customers and Why It’s Crucial

Retaining customers isn’t something that happens overnight, but it’s something that can be achieved with a combination of the right marketing strategy and the right tools and technology. In order to retain your customers, you must know them well, offer them great value, and make their experience with your brand as painless as possible. The key is to go above and beyond for your customers and make them feel appreciated. When you do that, they’re more likely to come back and purchase from you again.

Customer retention experts at Cluezilla troubleshoot customer issues, come up with solutions and work to keep customers satisfied and committed by enhancing the customer experience.

New digital marketing trends emerge and old ones fall out of favor almost every day. Keeping up with these changes as a marketer is exhausting, to say the least. But while the landscape may constantly change, one thing remains constant: you need leads. To generate those all-important leads, you’ll need a B2B lead generation strategy that takes into account not only what marketers think is important right now but also whether those things will still be relevant in 2022. So, what does the future hold for B2B lead generation? Let’s take a look at some of the biggest trends we see today and how they’ll impact lead generation strategies tomorrow.

The Importance Of Data-Driven Marketing

As we discussed at the beginning of this article, changes in marketing are cyclical. The biggest shift that’s likely to have a major impact on B2B lead generation strategies is the return to a data-driven approach to marketing. During the Internet bubble of the late ‘90s and early 2000s, marketers were focused on growing their brands through the use of new technology. Technology companies were the darlings of the stock market, and marketers put their money behind tech solutions that promised quick and easy solutions to difficult problems. When the bubble burst, marketers were forced to focus on the metrics that mattered: how many leads were generated, how many sales were made, and what the lifetime value of each customer was. In the last few years, though, marketers have started to lose sight of these metrics. Social media marketing has taken off, and measurement tools like ROI have been put on the back burner.

AI and Machine Learning Will Become Standard

Artificial intelligence (AI) and machine learning will become the standard for B2B lead generation strategies. These technologies are already being used in marketing automation, email marketing, and other areas of lead generation. As they become more commonplace and more marketers become aware of their benefits, AI and machine learning will become the norm in lead generation. While they won’t necessarily replace humans in the B2B marketing process, AI and machine learning will be responsible for generating leads, managing campaigns, and analyzing data. Most importantly, these technologies will be able to respond to changing trends and customer needs more quickly than a human ever could.

Virtual Reality Will Grow

Virtual reality (VR) is already being used as part of lead generation strategies for real estate, health care, and other industries. As the technology improves and becomes more accessible, it’s likely that B2B marketers will take advantage of its unique capabilities. On one hand, VR enables marketers to create highly realistic simulations that allow users to experience a product or service as if they were using it in real life. On the other hand, it allows marketers to transport users to unique environments that may not be possible in real life. In either case, VR has the potential to make B2B marketing more immersive and engaging than ever before.

B2B Video Marketing Will Be A Major Player

Video marketing is already a major player in B2B lead generation strategies, and we expect it to become even more important moving forward. With advancements in technology, the quality of video content is increasing, and so is its accessibility. Whereas marketers used to rely on expensive equipment to produce high-quality videos, now anyone with a smartphone can create content that rivals what was once only possible with a full production crew. Video is also easier to track as it becomes more automated, making it an ideal lead-generation strategy for marketers who are focused on efficiency.

Mobile Ads Will Be Key

As social media marketing becomes increasingly important, B2B marketers will turn to mobile advertising to reach new audiences. Mobile ad spend has been steadily increasing, and we expect it to skyrocket in the next few years as more and more marketers shift their focus to phones and tablets. Mobile ad spending is expected to reach $67.9 billion in 2022, a considerable increase from its current total of $16.3 billion. Mobile ad spending is also expected to increase across all industries, so B2B marketers will have an even larger opportunity to reach their audiences through mobile ads.

Bottom line

In order to stand out in your audience’s increasingly crowded digital landscape, you need to employ the best B2B lead generation strategies. That means staying on top of the latest marketing trends and implementing strategies that take advantage of the latest technologies. With all of the changes we’ve discussed, it can be hard to know where to begin. Luckily, you don’t have to do everything at once. Start with one or two strategies, implement them well, and then expand your efforts from there.

Cluezilla specialize in offering B2B lead generation services to industries ranging from Information technology, SaaS, Healthcare, Real-estate, Education etc.

What are your conversion rates like? Are you getting a good number of leads? Is it difficult to convert them into deals? If so, you’re not alone. Every B2B lead generation campaign has its own ups and downs, but there are always ways to make things better. To convert more leads into deals, you need to understand exactly what’s working and what isn’t working with your current lead generation strategies. Then, you need to adjust your strategy in those areas that aren’t working as well as they could be. Read on to learn how to optimize your lead generation efforts for better conversion rates and more deals.


Define your conversion objectives

Transforming leads into customers is the best way to grow your business, but it can be difficult to know when to stop pursuing leads and start pursuing customers. You can’t satisfy every lead, and you can’t sell to every lead. It’s important to understand conversion objectives so you can make the most of your lead generation efforts and maximize your revenue. Some conversion objectives you may consider include increasing sales, increasing the number of deals, increasing average deal size, reducing sales cycle time, increasing closing rates, reducing the cost per acquisition, improving customer satisfaction, improving net promoter scores, etc. Every business has its own goals, and every campaign should have its own goals as well. By setting specific goals for every campaign, you can more easily measure success and make needed adjustments.


Review your lead scoring strategy

The first step in turning more leads into deals is by reviewing your lead scoring strategy. If you’re using lead scoring to track and manage leads, you may notice that some leads are falling through the cracks. If that’s the case, it’s time to retool your lead scoring strategy and bring those leads back into play. If you’re not using scoring, now would be a good time to start. Lead scoring is a simple way to organize and prioritize leads. It’s a common practice in B2B marketing for product teams to prioritize leads based on lead scores. But you can also use lead scoring to organize leads for your sales team. It’s an efficient way to prioritize leads and manage teams to ensure that the right leads are being worked on at the right time. Lead scoring can help you to turn more leads into deals. It can also help your sales team close more deals. If you’re not using scoring, or if you’re not using it effectively, it’s time to get started.


Improve your lead nurturing process

The next step towards turning more leads into deals is to review your lead nurturing process. You may have a significant lead score strategy in place, but you won’t turn many of those leads into deals if you’re not following up with them at the right time. Lead nurturing is the process of communicating with your leads over time. It’s done to increase your closing rates and reduce your sales cycle time. It’s a great way to give yourself more time to close a deal by helping to close leads quicker. Lead nurturing can be done in many different ways. You can send emails, send SMS/text messages, or use other communication channels to send content to your leads. By sending relevant and helpful content, you can show your leads that you’re there to help them solve their problems.

A/B test your marketing content

A/B testing is a great way to improve any aspect of your lead generation efforts. You can test almost anything, from email subject lines to the images in your blog posts. All you need to do is create two different versions of something and then let your marketing platform or software randomly assign leads to one version or the other. By testing different content, you can learn what works and what doesn’t. You can refine your lead generation efforts based on your findings. For example, if you notice that one headline is bringing you more leads than another, you can focus more on the headline that’s performing better. By refining your lead generation efforts, you’ll be able to turn more leads into deals.

Turn more leads into deals with guest blogging

Guest blogging is a common way to increase brand visibility and build backlinks. But it can also be a great way to turn more leads into deals. You can use guest blogging to drive traffic to your site and generate leads. By creating high-quality content and publishing it on a relevant website, you can attract a lot of eyeballs to your content. This can help you to turn more leads into deals. By guest blogging, you can grow your brand and generate more leads for your business. You can also help other businesses by writing for their websites. This can help you to build relationships with potential customers and clients.

Revisit your ad targeting and ad copy strategy

If you’re running ads for lead generation, you want those ads to be seen by the right people at the right time. If your ads aren’t being seen by the right people, they aren’t generating the leads that they could be generating. By reviewing your ad targeting and ad copy strategy, you can transform those ads into more lead-generating machines. You can target the right people and write the right ads to generate more leads. By targeting the right people, you can ensure that your ads reach people who are likely to be interested in your product or service. This can help you to turn more leads into deals. By targeting the wrong people, you’ll be wasting your time and money. You’ll be paying to reach people who aren’t likely to be interested in your products and services. By targeting the right people and writing the right ads, you can transform those ads into lead-generating machines.


Lead generation is a continuous process. The more leads you can generate, the more deals you can close. To that end, you need to constantly be working to improve your lead generation efforts. There are many ways to transform more leads into deals. You can do that by reviewing your lead scoring strategy, improving your lead nurturing process, A/B testing your marketing content, turning more leads into deals with guest blogging, and revisiting your ad targeting and ad copy strategy.


From b2b lead generation service to offering tips on converting maximum leads to deals, Cluezilla has evolved as one of the most reliable partner for clients across various industries.

Influencer marketing is not a trend; it’s here to stay. In fact, its influence is set to grow even stronger in the coming year. The rise of social media has led to a viral pandemic of Influencer Marketing as brands have discovered new and exciting ways to leverage the power of micro-celebrities in their marketing efforts. If you’re still on the fence about whether or not you should be investing in influencer marketing, read on to find out why so many marketers are obsessed with this strategy.

What is influencer marketing?

Influencer marketing is a type of marketing that focuses on generating sales leads and promoting your product/service through influential people. These can be celebrities with millions of social media followers or micro-influencers with a few thousand. While influencer marketing is not a new concept, the rise of social media and the ease with which micro-influencers can be discovered and engaged has led to a viral pandemic of Influencer Marketing. Unlike traditional advertising, in which companies pay to have their products featured, influencer marketing lets brands partner with people who have established followings and reputations for being genuine and trustworthy.

Why brands love influencer marketing

There are many reasons why brands love influencer marketing. Here are a few that stand out: – Convenience – Influencer marketing is scalable and can be deployed on a large scale. It can be as simple as sending a few personalized messages to micro-influencers on Instagram. – Controllability – The nature of influencer marketing gives brands control over how the message is delivered to their target audience. There is little to no risk of going off-message or being negatively received. – Cost-effectiveness – Influencer marketing has been called the most cost-effective form of marketing. Not only do brands benefit from the positive word-of-mouth that comes with being associated with influencers, but they don’t have to spend as much to get their message out. – Customer engagement – The majority of influencer marketing campaigns involve some sort of giveaway with the goal of driving engagement. The more engaged the customers are, the more likely they are to become loyal brand advocates.

How to get started with Influencer Marketing?

There are a few steps you’ll need to take in order to conduct influencer marketing successfully. – Identify the right influencers – You’ll first need to identify the right influencers for your marketing campaign. This includes researching the right platforms to find them on (Instagram, Twitter, YouTube, etc.) as well as finding a tool that can help you automate the process of finding relevant influencers. – Put together a campaign – Once you’ve identified the right influencers for your campaign, you’ll want to put together a campaign that outlines what you want the influencers to do and how you want them to do it. Don’t forget to outline the type of incentive you’ll be providing the influencers for the campaign. – Execute the campaign – Once you’ve put together your campaign, it’s time to execute it. You’ll want to work with your influencers to make sure they’re delivering on the campaign guidelines you laid out for them. – Measure and evaluate results – Finally, you’ll want to determine how effective your influencer marketing campaign was. This will help you make adjustments for future campaigns.

3 ways brands can benefit from Influencer Marketing

2 pitfalls to avoid when working with Influencers

Bottom line

Influencer marketing is a long-term strategy that requires patience, but the results are well worth it. By investing in influencer marketing campaigns, brands can expect to reap the rewards of increased brand awareness, better lead generation, and increased revenue. With the right campaign, you can also expect to see an increase in customer satisfaction as well as positive word-of-mouth from your satisfied customers.

Cluezilla helps organizations in digital branding, reputation analysis, strategy development and online reputation management.

5 Hacks To Grow Your Business Using Email Marketing

With the rise of social media, many businesses have shifted their marketing efforts away from email marketing. But that doesn’t mean that email is unimportant. In fact, brands that use email marketing see a substantially higher conversion rate than those that don’t. Email Marketing is still one of the most effective ways for marketers to… Continue reading 5 Hacks To Grow Your Business Using Email Marketing