Category: Lead Generation

New digital marketing trends emerge and old ones fall out of favor almost every day. Keeping up with these changes as a marketer is exhausting, to say the least. But while the landscape may constantly change, one thing remains constant: you need leads. To generate those all-important leads, you’ll need a B2B lead generation strategy that takes into account not only what marketers think is important right now but also whether those things will still be relevant in 2022. So, what does the future hold for B2B lead generation? Let’s take a look at some of the biggest trends we see today and how they’ll impact lead generation strategies tomorrow.

The Importance Of Data-Driven Marketing

As we discussed at the beginning of this article, changes in marketing are cyclical. The biggest shift that’s likely to have a major impact on B2B lead generation strategies is the return to a data-driven approach to marketing. During the Internet bubble of the late ‘90s and early 2000s, marketers were focused on growing their brands through the use of new technology. Technology companies were the darlings of the stock market, and marketers put their money behind tech solutions that promised quick and easy solutions to difficult problems. When the bubble burst, marketers were forced to focus on the metrics that mattered: how many leads were generated, how many sales were made, and what the lifetime value of each customer was. In the last few years, though, marketers have started to lose sight of these metrics. Social media marketing has taken off, and measurement tools like ROI have been put on the back burner.

AI and Machine Learning Will Become Standard

Artificial intelligence (AI) and machine learning will become the standard for B2B lead generation strategies. These technologies are already being used in marketing automation, email marketing, and other areas of lead generation. As they become more commonplace and more marketers become aware of their benefits, AI and machine learning will become the norm in lead generation. While they won’t necessarily replace humans in the B2B marketing process, AI and machine learning will be responsible for generating leads, managing campaigns, and analyzing data. Most importantly, these technologies will be able to respond to changing trends and customer needs more quickly than a human ever could.

Virtual Reality Will Grow

Virtual reality (VR) is already being used as part of lead generation strategies for real estate, health care, and other industries. As the technology improves and becomes more accessible, it’s likely that B2B marketers will take advantage of its unique capabilities. On one hand, VR enables marketers to create highly realistic simulations that allow users to experience a product or service as if they were using it in real life. On the other hand, it allows marketers to transport users to unique environments that may not be possible in real life. In either case, VR has the potential to make B2B marketing more immersive and engaging than ever before.

B2B Video Marketing Will Be A Major Player

Video marketing is already a major player in B2B lead generation strategies, and we expect it to become even more important moving forward. With advancements in technology, the quality of video content is increasing, and so is its accessibility. Whereas marketers used to rely on expensive equipment to produce high-quality videos, now anyone with a smartphone can create content that rivals what was once only possible with a full production crew. Video is also easier to track as it becomes more automated, making it an ideal lead-generation strategy for marketers who are focused on efficiency.

Mobile Ads Will Be Key

As social media marketing becomes increasingly important, B2B marketers will turn to mobile advertising to reach new audiences. Mobile ad spend has been steadily increasing, and we expect it to skyrocket in the next few years as more and more marketers shift their focus to phones and tablets. Mobile ad spending is expected to reach $67.9 billion in 2022, a considerable increase from its current total of $16.3 billion. Mobile ad spending is also expected to increase across all industries, so B2B marketers will have an even larger opportunity to reach their audiences through mobile ads.

Bottom line

In order to stand out in your audience’s increasingly crowded digital landscape, you need to employ the best B2B lead generation strategies. That means staying on top of the latest marketing trends and implementing strategies that take advantage of the latest technologies. With all of the changes we’ve discussed, it can be hard to know where to begin. Luckily, you don’t have to do everything at once. Start with one or two strategies, implement them well, and then expand your efforts from there.

Cluezilla specialize in offering B2B lead generation services to industries ranging from Information technology, SaaS, Healthcare, Real-estate, Education etc.

Influencer marketing is not a trend; it’s here to stay. In fact, its influence is set to grow even stronger in the coming year. The rise of social media has led to a viral pandemic of Influencer Marketing as brands have discovered new and exciting ways to leverage the power of micro-celebrities in their marketing efforts. If you’re still on the fence about whether or not you should be investing in influencer marketing, read on to find out why so many marketers are obsessed with this strategy.

What is influencer marketing?

Influencer marketing is a type of marketing that focuses on generating sales leads and promoting your product/service through influential people. These can be celebrities with millions of social media followers or micro-influencers with a few thousand. While influencer marketing is not a new concept, the rise of social media and the ease with which micro-influencers can be discovered and engaged has led to a viral pandemic of Influencer Marketing. Unlike traditional advertising, in which companies pay to have their products featured, influencer marketing lets brands partner with people who have established followings and reputations for being genuine and trustworthy.

Why brands love influencer marketing

There are many reasons why brands love influencer marketing. Here are a few that stand out: – Convenience – Influencer marketing is scalable and can be deployed on a large scale. It can be as simple as sending a few personalized messages to micro-influencers on Instagram. – Controllability – The nature of influencer marketing gives brands control over how the message is delivered to their target audience. There is little to no risk of going off-message or being negatively received. – Cost-effectiveness – Influencer marketing has been called the most cost-effective form of marketing. Not only do brands benefit from the positive word-of-mouth that comes with being associated with influencers, but they don’t have to spend as much to get their message out. – Customer engagement – The majority of influencer marketing campaigns involve some sort of giveaway with the goal of driving engagement. The more engaged the customers are, the more likely they are to become loyal brand advocates.

How to get started with Influencer Marketing?

There are a few steps you’ll need to take in order to conduct influencer marketing successfully. – Identify the right influencers – You’ll first need to identify the right influencers for your marketing campaign. This includes researching the right platforms to find them on (Instagram, Twitter, YouTube, etc.) as well as finding a tool that can help you automate the process of finding relevant influencers. – Put together a campaign – Once you’ve identified the right influencers for your campaign, you’ll want to put together a campaign that outlines what you want the influencers to do and how you want them to do it. Don’t forget to outline the type of incentive you’ll be providing the influencers for the campaign. – Execute the campaign – Once you’ve put together your campaign, it’s time to execute it. You’ll want to work with your influencers to make sure they’re delivering on the campaign guidelines you laid out for them. – Measure and evaluate results – Finally, you’ll want to determine how effective your influencer marketing campaign was. This will help you make adjustments for future campaigns.

3 ways brands can benefit from Influencer Marketing

• Brand awareness – Influencer marketing campaigns are great for increasing brand awareness. Influencers should be instructed to post about your product/service and how it has benefited them. This will help you get the word out about your brand and generate new leads.
  
• Lead generation– If you’ve laid out the campaign correctly, your influencers should be able to collect email addresses from their followers. They can then use these addresses to send out follow-up emails promoting your product/service and encouraging leads to buy.
  
• Pricing– This is one of the best benefits of influencer marketing: you’ll set the price. While you’ll have to negotiate a price with influencers, you have the power to set an amount that you’re willing to pay. – You’ll also want to keep in mind that influencer marketing is not a short-term solution. You won’t see immediate results but rather a gradual increase in revenue as you continue to work with the influencers over time.

2 pitfalls to avoid when working with Influencers

• Not vetting your influencers – Always be sure to vet your influencers. This doesn’t just mean making sure that they have a large enough following (although that’s definitely a factor). You’ll also want to make sure that the content they’re creating for your campaign is suitable for your brand.
  
• Not setting expectations – Just like you want to vet your influencers, you also want to set expectations with your influencers. Make sure that you lay out a detailed campaign plan and outline what you want your influencers to do.

Bottom line

Influencer marketing is a long-term strategy that requires patience, but the results are well worth it. By investing in influencer marketing campaigns, brands can expect to reap the rewards of increased brand awareness, better lead generation, and increased revenue. With the right campaign, you can also expect to see an increase in customer satisfaction as well as positive word-of-mouth from your satisfied customers.

Cluezilla helps organizations in digital branding, reputation analysis, strategy development and online reputation management.