With the rise of social media, many businesses have shifted their marketing efforts away from email marketing. But that doesn’t mean that email is unimportant. In fact, brands that use email marketing see a substantially higher conversion rate than those that don’t. Email Marketing is still one of the most effective ways for marketers to reach their audiences and drive traffic to their websites. And you don’t need an expensive marketing agency or team of specialists to do it. You just need the right set of tools, tips, and tricks to get started with your own Email Marketing strategy. So let’s take a look at 5 awesome hacks you can use to grow your business using Email Marketing…
Build Your Email List
The first step to any successful email marketing strategy is building up your email list. You can’t send emails to people you don’t have on your list. So the first thing you need to do is get those emails. There are a few methods you can use to build your email list. The best method will depend on your target audience and the type of content you create. Here are a few popular ways to collect email addresses: – Signup Forms – This is the most common way to collect emails. Anyone who visits your site reads your content or downloads your freebies will see a signup form asking them to join your email list. – Referral Programs – This is a great way to incentivize your customers to collect emails for you. Offer a discount or freebie to anyone who is referred by another customer, and put their email address in the box. – Offer Your Email Address – If you are creating a product or service that is popular or valuable, you may be able to get away with offering to add people to your email list in exchange for their email address. – Contests – If you’re looking to boost your email list quickly, try running a contest. Offer a reward to anyone who signs up for your email list and incentivize your customers to share your content with their network.
Send Timed & Scheduled Emails
Timed and scheduled emails are a great way to stay in front of your customers even when you aren’t actively marketing to them. Timed emails are emails you send at a scheduled time, like once a month. Scheduled emails are delivered according to when they’re clicked on by your readers. Here are a few ways to use scheduled and timed emails to grow your business: – Grow Your Email List – The best way to grow your email list is to give away something of value. Offer a free ebook, guide, or training course that your readers can download in exchange for their email addresses. – Stay Relevant – Use scheduled emails to stay relevant and top of mind for your customers. Offer tips and advice related to your target customer, keep people up to date on your latest product or service offerings or send helpful content to your customers. – Send Special Offers – Scheduled emails are a great way to offer limited-time special offers to your customers without cluttering up your other marketing efforts.
Use A/B Testing
A/B testing your emails is a great way to maximize your engagement rates. You can test different subject lines, images, and call-to-actions to see which resonates most with your readers and increases the chance they will click on your email. Here are a few ways to use A/B testing to grow your business with email marketing: – Determine Your Best Timing – A/B test the best times to send emails to your customers to maximize your open rate. – Test Your Subject Lines – A/B test different subject lines to determine what words and topics your customers respond to most. – Test Your Images – Try out different images in your marketing emails to see which ones get the best engagement. – Test Your Calls To Action – A/B test different calls to action to see which ones get the most clicks from your readers.
Add Live Chat Support
Adding live chat support to your emails is another nice way to increase engagement. Customers who email you for support can prompt a live chat session with your customer service rep. This is a great way to turn a support request into a sales opportunity. Here are a few ways you can use live chat support to grow your business with email marketing: – Answer Common Questions – Look through your emails and find questions that come up frequently. Answer those questions with live chat support in your emails. – Offer Specials – If you are offering a special, special deal, or sale, you can prompt customers to ask about it with live chat in your emails. – Create A Knowledge Base – Create a knowledge base for your customers to reference for common questions.
Grow your audience with Lead Ads
You can also grow your email list by advertising for leads. Facebook Lead Ads let you collect email addresses from people interested in your products and services. You can target them with ads designed to prompt them to sign up for your email list. This is a great way to quickly and easily grow your email list. Here are a few ways to use Facebook Lead Ads to grow your email list: – Create A Compelling Call To Action – Your ad’s call to action should be clear and concise. It should be obvious what the reader should do once they click on your ad. – Offer Something Of Value – Make sure the offer you are prompting customers to sign up for is valuable. You want to prompt them to click on your ad and sign up for your list, but you don’t want to promise them something they aren’t going to get in return. – Target Your Ideal Customer – Target your ideal customer with your ads. Choose the right targeting settings to maximize your ad’s engagement and prompt more people to sign up for your list. – Experiment With Your Ads – Test out different ad variations to find the ones that work best for you. – Continue To Test And Optimize – Once you’ve got your ads running, don’t stop. Continue to test and optimize your ads to get the most out of them and maximize your signups.
Conclusion
Email marketing is still a very effective way to grow your business. It’s a great way to stay in touch with your customers and has a much lower cost than other forms of marketing. When done right, it can also lead to better engagement and higher conversion rates compared to other channels. Now that you know the basics of email marketing, it’s up to you to get started and begin growing your business with this traditional but effective marketing strategy.
Cluezilla is a one-stop solution for customer profiling, customizing email lists for campaign, designing the template and executing it in a right way.