With the holiday season in full swing, many businesses will be looking for ways to increase revenue and traffic. While many small business owners dread the thought of having to come up with marketing ideas for Christmas or other major holidays, there are actually some benefits to this challenge. We all know that the holiday season is peak time for businesses targeting this audience. If you’re ready to embrace this challenge head-on, here are 5 last-minute Thanksgiving marketing ideas that can help you get your business on track. As a bonus, they’ll also help you meet any other challenges you might have coming up sooner than expected.
Create a Re-marketing Strategy
When it comes to creating a marketing strategy that targets the holiday rush, re-marketing can be a great way to start. Re-marketing is the act of targeting people who have already viewed your ads but then choosing not to make a purchase. What you do next can make all the difference in terms of how much it can impact your bottom line. Re-marketing strategies can be as simple as sending out email campaigns to people who have already viewed your ads. You can also send follow-up emails to people who have dropped out of the purchasing process. Another way to create a re-marketing strategy is through the use of dynamic retargeting ads on social media sites. Dynamic retargeting ads are ads that show up on the side of your social media pages based on what someone has previously viewed. Let’s say that someone has visited your site but has not made any purchases. You can place an ad on your social media page that can show up when they are on other social media sites, like Facebook. Dynamic retargeting ads can be a great way to get people who have already shown interest in your business back on track and ready to buy.
Host an Online Holiday Sale
If you’ve been operating your business for any length of time, you’ve probably already seen a holiday sale or two. Perhaps you’ve even participated in one. If you’re not hosting one yourself, you’re missing out on a great opportunity to attract new clients and increase revenue through your online store. You can do this in a variety of ways, depending on the type of website you have: Offer discounts for all products – Some businesses choose to offer discounts on all of their products during the holiday season, giving everyone the chance to save. You’ll need to be careful, though, as this can lead to inventory issues and a loss of revenue from items that aren’t sold. – Offer a percentage off specific products – Another option is to offer a percentage off specific products for the holiday season. This can allow you to increase revenue from higher-end products that people may be hesitant to purchase at full price.
Send Out a Holiday Email Newsletter
For many businesses, newsletters are an excellent way to keep customers informed about new products, sales, and other important information. However, they can also be used to generate hype around the holiday season. If you’ve been meaning to send out a newsletter, but you’re feeling a bit behind on normal publishing, now is the perfect time to send out your holiday edition. You can use this newsletter to inform your followers about any upcoming holiday sales, new products, or any other important information you think they would like to know about. If you’re hosting a holiday sale, this is also a great place to let your customers know about it. You can let them know the dates, the products that will be included, and the rules of the sale.
Leverage Social Media Ads
While you’re already publishing posts on your social media pages, this can also be a great opportunity to boost your holiday sales. Selecting which products to promote through social media ads will vary depending on your industry. However, one thing is certain: you want to target your ads to only people who are likely to buy. You’ll also want to make sure your ads are compliant with social media advertising rules. If you’ve ever wondered how to get started with social media ads, there are plenty of articles online that can walk you through the process. Social media ads can be an excellent way to promote products and grow your mailing list.
Produce New Content for the New Year
One of the most important things you can do for your business before any major holiday is to start producing new content. It’s important that you have new content available for any potential customers who may stumble upon your website or social media pages during the holiday rush. If you’re feeling overwhelmed by the idea of publishing new content while trying to finish up everything else that needs to get done, start brainstorming now. Next, create a calendar where you can schedule these posts ahead of time. This will not only free up your time during the holiday rush but will also leave you feeling more confident about your ability to get things done.
Conclusion
In short, the holiday season is a great time to focus on growing your business. However, it can also be a stressful time if you’re not prepared. Luckily, there are plenty of last-minute Thanksgiving marketing ideas that can help you prepare for this challenge. In fact, these 5 last-minute Thanksgiving marketing ideas can be used any time of year. Whether you’re facing a holiday rush or trying to meet other challenges that come up sooner than expected, these tips can be a great resource.
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